We understand that brands are not logos, products or trademarks. Brands are the way that your customers connect with you.
It requires great skill to manage something as intangible as this, but get it right and survey the world from high ground.
Services include:
- Outsourced CBO (Chief Brand Officer) function, forming the bridge across the brand gap by bringing business strategy in line with customer experience, connecting the left brain and right brains. Sherpa have experience in advertising, corporate marketing and sales departments, creative and consulting businesses, and have mastered the alchemy of logic and magic.
- Evaluating and improving Purchase Factor Influencers
- Developing and implementing brand strategy, externally & internally
- Brand DNA workshops
- Brand valuation
What is a brand worth?
Interbrand routinely publishes a list of the top 100 global brands by valuation. The leader is Coca-Cola, whose brand worth - nearly $ 70 billion - accounts for more than 60% of its market capitilisation.
Halfway down the list is Xerox - their brand valuation of $ 6 billion accounts for almost 93% of its market cap.
