WAXD

ACT ONE: Setting the scene

Sherpa recently launched WAXD, designed to take small and mid-sized businesses from zero to hero in the online environment.

ACT TWO: The Conflict

"The internet is a great equalizer, allowing sharp smaller businesses to compete against larger competitors. Yet, the smaller business always falls behind in a fast-moving environment. For example, they invest in a great website but then can't afford search engine optimisation (SEO) which is essential to drive business enquiries to a website. Or, they commit to SEO but then willing prospects arrive at a website that's outdated and are put off. And then they ignore the various media applications to retain and grow existing clients. We didn't want our business clients to have to prioritise essential needs such as client acquisition or retention because of limited budgets, so we had to figure how to give them everything that they needed," says Sherpa CEO Gary Hendrickse.

ACT THREE: The Resolution

Sherpa's WAXD package offers:

1. a website
2. a refreshed website every two years
3. hosting
4. updates
5. newsletters or social media presence, and
6. search engine optimisation (SEO).

"WAXD clients end up enjoying all of these services for a monthly fee which is similar to what one would quote for the SEO component alone. It sounds crazy but we don't compromise on quality - we have a highly experienced and skilled team. We just had to make a decision - if we really wanted to add value to our SMME clients, we'd need to turn industry thinking on its head and come up with a solution. That solution is WAXD, allowing clients the opportunity of having their presence in the online world well and truly waxed!"

What clients like about WAXD is:

1. a great website that reflects the brand, is always fresh and relevant and clearly conveys the product or service offering
2. client communications at the right frequency and conveying the right message to assist with client loyalty, retention and word of mouth
3. dedicated search engine optimisation, driving your website up the rankings and attracting qualified sales leads
4. an attentive website hosting service
5. you deal with an executive member of the Sherpa team
6. the affordable, monthly payments which can be budgeted for
7. moving from a limited online presence at a time when the internet is essential, to a comprehensive presence

PLEASE CONTACT A SHERPA DIRECTOR NOW AND LETS TAKE YOU INTO THE WORLD OF ONLINE SALES AND BRANDING NOW.

elsa@sherpa.co.za
gary@sherpa.co.za
021 912 4071